The Talent Labs

Crafting a brand for the future of the talent space.

Here, we will delve into the reasoning behind our new name, the meaning of our logo, and the choice of colours.

Why “The Talent Labs”?

The transition from “The Firm” to “The Talent Labs” marks a significant shift in our mission and scope.

Our previous name, rooted in the UK market and centred around talent acquisition, no longer captured the breadth of our services or our growing international influence.

“The Firm” also faced challenges in global perception and SEO, often overshadowed by unrelated searches tied to popular media. Think the film, the book, the Royal Family; and the list goes on…

A logo to stand the test of time

The Firm is a brand and organisation with significant equity, both among our members and the broader talent market. The Talent Labs isn’t a new entity; rather, it is an evolution. It is all of The Firm, and so much more.

We felt the logo should align with that sentiment and ensuring continuity was a top priority during the brand development process.

As you can see, the three ‘lozenge’ shapes that formed the ‘F’ in our previous logo have been deconstructed and reconstructed to create our new logomark. The placement of these new ‘lozenges’ is designed to represent both a ‘T’ for Talent and an ‘L’ for Labs.

Colour Scheme

In The Talent Labs we have created a safe place for Talent teams to learn, grow and, while scientific connotations follow from that narrative, we have used colour as a device to bring balance. Friendly, yet professional. Approachable, yet refined.

The dark navy blue is our primary colour; representing the trustworthiness, stability, and professionalism we are known for, grounding the TTL brand with a sense of reliability and authority.

*colour swatch from the brand guidelines*

The bright purple and pink accent colours inject fresh energy into the brand, which we feel perfectly symbolises our commitment to taking a bold, fearless approach to the talent market.

A beige off-white colour completes the palette, ensuring that the TTL brand experience feels fresh, clean, and accessible to all.